TV7 is a new direct-to-consumer OTT streaming platform that showcases and champions the work and talents of the BAME community. This new venture is supported by the founding members with significant experience in media and broadcasting.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
Overview
I co-facilitated a four-week design sprint for TV7 to validate both the product direction and the viability of its subscription-based business model.
The sprint focused on refining core user flows, strengthening brand positioning, and testing whether the proposed pricing strategy was compelling enough for launch and investor conversations.
The sprint relied entirely on research, facilitation, prototyping, and validation to de-risk future development.
The challenge
TV7 needed to validate its product concept before investing in development, and also appeal to potential funders and larger broadcasters. Test whether users would understand and pay for a subscription model, and clarify its digital presence and value proposition
Without engineering resources on our side, the sprint needed to generate enough clarity and evidence to guide the next phase confidently.
What I did
I co-facilitated stakeholder workshops, structured the sprint roadmap, designed and iterated the high-fidelity prototype, and planned and ran usability testing sessions.
Sprint
WEEKS 1–2 | Visual Exploration, Workshop Alignment
We worked closely with stakeholders to define success criteria and key assumptions.
Workshops included:
Business goals mapping
User journey mapping
Opportunity framing
Ideation and solution sketching
This phase clarified three critical flows to prototype:
Onboarding a new customer
Helping an existing customer discover new content
Expressing TV7’s mission and visual identity online
WEEKS 3–4 | Test, Iteration & final document.
We created a high-fidelity interactive prototype to simulate real product behaviour.
The prototype allowed us to test:
Onboarding clarity
Discovery and recommendation flows
Brand credibility
Subscription pricing and value perception
We ran moderated usability sessions and iterated rapidly between rounds.
Pricing & Business Model validation
A central hypothesis was whether users perceived enough value to justify the proposed subscription tier. To explore this, we tested pricing screens directly within the prototype using realistic task scenarios that reflected how people would naturally encounter the offer.
The research focused on the relationship between perceived value and cost, identifying emotional hesitation points, and understanding levels of trust in the subscription model. We observed that users responded positively to mission-driven positioning. When the experience was framed around purpose rather than functionality, it felt more meaningful. Clear representation of the BAME community also increased perceived willingness to pay, strengthening both emotional connection and trust.
In response, we reframed the messaging around experience and purpose rather than features. We also reduced cognitive load across the subscription decision screens, making the process clearer and lighter for the users.
Results
Delivered a fully iterated high-fidelity prototype for stakeholder and funder presentations.
Produced a comprehensive validation document outlining research findings, pricing feedback, and strategic recommendations.
The sprint reduced uncertainty around both user experience and revenue strategy, giving stakeholders evidence-based confidence in their next steps.
TV7 is a new direct-to-consumer OTT streaming platform that showcases and champions the work and talents of the BAME community. This new venture is supported by the founding members with significant experience in media and broadcasting.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
Overview
I co-facilitated a four-week design sprint for TV7 to validate both the product direction and the viability of its subscription-based business model.
The sprint focused on refining core user flows, strengthening brand positioning, and testing whether the proposed pricing strategy was compelling enough for launch and investor conversations.
The sprint relied entirely on research, facilitation, prototyping, and validation to de-risk future development.
The challenge
TV7 needed to validate its product concept before investing in development, and also appeal to potential funders and larger broadcasters. Test whether users would understand and pay for a subscription model, and clarify its digital presence and value proposition
Without engineering resources on our side, the sprint needed to generate enough clarity and evidence to guide the next phase confidently.
What I did
I co-facilitated stakeholder workshops, structured the sprint roadmap, designed and iterated the high-fidelity prototype, and planned and ran usability testing sessions.
Sprint
WEEKS 1–2 | Visual Exploration, Workshop Alignment
We worked closely with stakeholders to define success criteria and key assumptions.
Workshops included:
Business goals mapping
User journey mapping
Opportunity framing
Ideation and solution sketching
This phase clarified three critical flows to prototype:
Onboarding a new customer
Helping an existing customer discover new content
Expressing TV7’s mission and visual identity online
Sprint Structure
WEEKS 3–4 | Test, Iteration & final document.
We created a high-fidelity interactive prototype to simulate real product behaviour.
The prototype allowed us to test:
Onboarding clarity
Discovery and recommendation flows
Brand credibility
Subscription pricing and value perception
We ran moderated usability sessions and iterated rapidly between rounds.
Pricing & Business Model validation
A central hypothesis was whether users perceived enough value to justify the proposed subscription tier. To explore this, we tested pricing screens directly within the prototype using realistic task scenarios that reflected how people would naturally encounter the offer.
The research focused on the relationship between perceived value and cost, identifying emotional hesitation points, and understanding levels of trust in the subscription model. We observed that users responded positively to mission-driven positioning. When the experience was framed around purpose rather than functionality, it felt more meaningful. Clear representation of the BAME community also increased perceived willingness to pay, strengthening both emotional connection and trust.
In response, we reframed the messaging around experience and purpose rather than features. We also reduced cognitive load across the subscription decision screens, making the process clearer and lighter for the users.
Results
Delivered a fully iterated high-fidelity prototype for stakeholder and funder presentations.
Produced a comprehensive validation document outlining research findings, pricing feedback, and strategic recommendations.
The sprint reduced uncertainty around both user experience and revenue strategy, giving stakeholders evidence-based confidence in their next steps.
TV7 is a new direct-to-consumer OTT streaming platform that showcases and champions the work and talents of the BAME community. This new venture is supported by the founding members with significant experience in media and broadcasting.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
Overview
I co-facilitated a four-week design sprint for TV7 to validate both the product direction and the viability of its subscription-based business model.
The sprint focused on refining core user flows, strengthening brand positioning, and testing whether the proposed pricing strategy was compelling enough for launch and investor conversations.
The sprint relied entirely on research, facilitation, prototyping, and validation to de-risk future development.
The challenge
TV7 needed to validate its product concept before investing in development, and also appeal to potential funders and larger broadcasters. Test whether users would understand and pay for a subscription model, and clarify its digital presence and value proposition
Without engineering resources on our side, the sprint needed to generate enough clarity and evidence to guide the next phase confidently.
What I did
I co-facilitated stakeholder workshops, structured the sprint roadmap, designed and iterated the high-fidelity prototype, and planned and ran usability testing sessions.
Sprint
WEEKS 1–2 | Visual Exploration, Workshop Alignment
We worked closely with stakeholders to define success criteria and key assumptions.
Workshops included:
Business goals mapping
User journey mapping
Opportunity framing
Ideation and solution sketching
This phase clarified three critical flows to prototype:
Onboarding a new customer
Helping an existing customer discover new content
Expressing TV7’s mission and visual identity online
Sprint Structure
WEEKS 3–4 | Test, Iteration & final document.
We created a high-fidelity interactive prototype to simulate real product behaviour.
The prototype allowed us to test:
Onboarding clarity
Discovery and recommendation flows
Brand credibility
Subscription pricing and value perception
We ran moderated usability sessions and iterated rapidly between rounds.
Pricing & Business Model validation
A central hypothesis was whether users perceived enough value to justify the proposed subscription tier. To explore this, we tested pricing screens directly within the prototype using realistic task scenarios that reflected how people would naturally encounter the offer.
The research focused on the relationship between perceived value and cost, identifying emotional hesitation points, and understanding levels of trust in the subscription model. We observed that users responded positively to mission-driven positioning. When the experience was framed around purpose rather than functionality, it felt more meaningful. Clear representation of the BAME community also increased perceived willingness to pay, strengthening both emotional connection and trust.
In response, we reframed the messaging around experience and purpose rather than features. We also reduced cognitive load across the subscription decision screens, making the process clearer and lighter for the users.
Results
Delivered a fully iterated high-fidelity prototype for stakeholder and funder presentations.
Produced a comprehensive validation document outlining research findings, pricing feedback, and strategic recommendations.
The sprint reduced uncertainty around both user experience and revenue strategy, giving stakeholders evidence-based confidence in their next steps.