Ignite is ITV's internal decision-support platform for greenlighting new TV and film productions, used across Finance, Commissioners, Legal and other departments to evaluate potential investment.
Ignite is ITV's internal decision-support platform for greenlighting new TV and film productions, used across Finance, Commissioners, Legal and other departments to evaluate potential investment.
Ignite is ITV's internal decision-support platform for greenlighting new TV and film productions, used across Finance, Commissioners, Legal and other departments to evaluate potential investment.
Ignite is ITV's internal decision-support platform for greenlighting new TV and film productions, used across Finance, Commissioners, Legal and other departments to evaluate potential investment.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
What I did
I was deeply involved in a collaborative, hands-on role as the only product designer within the ITV team. Working in an agile environment, I helped optimise existing product components and designed a new section for Music & Entertainment, grounded in extensive research and thorough usability testing.
What I did
I was deeply involved in a collaborative, hands-on role as the only product designer within the ITV team. Working in an agile environment, I helped optimise existing product components and designed a new section for Music & Entertainment, grounded in extensive research and thorough usability testing.
Challenge
Music & Entertainment Onboarding: A key challenge was making Ignite accessible to the various ITV stakeholders: Finance, Commissioners, Legal, who each need different data to decide whether green-lighting a production makes sense. With the high
per-programme investment involved, ITV runs a rigorous, multi-stage decision process, and the drawn-out timeline this created was itself a problem.
Our goal was to streamline data digestion for each department, enabling timely, informed decisions and reducing the disjointed use of spreadsheets by centralising everything on one platform.
In the long term, the Ignite database would also inform future production decisions by surfacing data on past successes.
Approach and Research
Given the project's size, I started by gathering internal knowledge and existing documentation to understand the complexity of the process. From there, I created a draft process map and designed a quick solution to test.
That solution went through extensive usability testing, split into two phases:
FIRST PHASE: Testing the prototype directly with users to see how it held up against real workflows.
Challenge
Music & Entertainment Onboarding: A key challenge was making Ignite accessible to the various ITV stakeholders: Finance, Commissioners, Legal, who each need different data to decide whether green-lighting a production makes sense. With the high
per-programme investment involved, ITV runs a rigorous, multi-stage decision process, and the drawn-out timeline this created was itself a problem.
Our goal was to streamline data digestion for each department, enabling timely, informed decisions and reducing the disjointed use of spreadsheets by centralising everything on one platform.
In the long term, the Ignite database would also inform future production decisions by surfacing data on past successes.
Approach and Research
Given the project's size, I started by gathering internal knowledge and existing documentation to understand the complexity of the process. From there, I created a draft process map and designed a quick solution to test.
That solution went through extensive usability testing, split into two phases:
FIRST PHASE: Testing the prototype directly with users to see how it held up against real workflows.
SECOND PHASE: Using targeted questions to define the process and identify needs more precisely.
Together, this resulted in an accurate process map that pinpointed pain points and gaps across the 7 departments involved, and a validated MVP ready for implementation.
Outcome
SECOND PHASE: Using targeted questions to define the process and identify needs more precisely.
Together, this resulted in an accurate process map that pinpointed pain points and gaps across the 7 departments involved, and a validated MVP ready for implementation.
Outcome
Ignite consolidates customised data to speed up ITV's decisions on high-value content investments. By tracking projects through each stage in a systematic way, users get better reports and make sharper calls on whether to distribute and/or stream a production.
Outcome
Ignite consolidates customised data to speed up ITV's decisions on high-value content investments. By tracking projects through each stage in a systematic way, users get better reports and make sharper calls on whether to distribute and/or stream a production.
Results
42% reduction in average time to populate project data across teams
89% increase in employee tooling satisfaction in initial feedback survey
9% increase in project completeness in sign-off meetings
Results
42% reduction in average time to populate project data across teams
89% increase in employee tooling satisfaction in initial feedback survey
9% increase in project completeness in sign-off meetings