Grabyo is a cloud-native platform that helps broadcasters, leagues, and media brands produce, distribute, and monetise live video everywhere, combining live production, AI-powered content tools, social publishing, and fast distribution in one place.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
The Challenge
Social media has evolved: open captions are now the standard for engaging, accessible video content. Grabyo users, however, had to export clips, add captions in external editors such as Adobe Premiere or CapCut, and reimport them for publishing. This created delays, required specialist skills, and disrupted the platform’s fast, near-live workflow.
What I Did
Senior Product Designer & Design Lead, I closely collaborated with the product Owner and worked closely with the devs team to integrate AI transcription, to design a caption feature, refine speed and usability, and to produce documentation to support adoption and future roadmap expansion.
Opportunity
The opportunity was to embed open captions directly into Grabyo’s Live Clipping tool, streamlining the workflow for short-form content while laying the foundation for more advanced social publishing features.
Approach and research
To inform the design, I combined:
Desktop research on competing tools (CapCut, Adobe Premiere, and other social video editors) to understand workflow patterns, styling options, and usability strengths and weaknesses.
Internal workshops. Due to difficulties in accessing the final users, I started to collect internal knowledge, and created a series of exercises with Sales, Support, and Marketing to validate assumptions, map workflows whenever possible, and clarify primary user types: social media managers who prioritise speed and simplicity, and video editors who need flexibility and control. I also crossed referenced with 5 main client requests and feedbacks.
This research highlighted that the main pain points were context-switching, workflow friction, and skill barriers, rather than the technical complexity of captions alone.
The user needed a simple, quick tool with a broadcast-level quality output
Open Captions
I designed a tool to overlay captions directly on clips within Grabyo. Key features include:
AI transcription that generates captions automatically and recognition of the different speakers
Editable captions, styling templates and single caption for fonts, borders, and backgrounds
Resizing captions for vertical formats, the caption automatically adapt to different formats
Translations in different languages
The interface balances speed for social media managers with control for video editors, enabling quick exports or precise adjustments without leaving the platform.
Visuals: before/after workflow diagrams, prototype screenshots showing AI transcription and styling, example live clips with captions
Results
A fully new information architecture, and the migration of the website with a new design and content of the whole website.
Grabyo is a cloud-native platform that helps broadcasters, leagues, and media brands produce, distribute, and monetise live video everywhere, combining live production, AI-powered content tools, social publishing, and fast distribution in one place.
Grabyo is a cloud-native platform that helps broadcasters, leagues, and media brands produce, distribute, and monetise live video everywhere, combining live production, AI-powered content tools, social publishing, and fast distribution in one place.
Grabyo is a cloud-native platform that helps broadcasters, leagues, and media brands produce, distribute, and monetise live video everywhere, combining live production, AI-powered content tools, social publishing, and fast distribution in one place.
WORKSHOP
RESEARCH
STRATEGY
UX/UI DESIGN
USABILITY TESTING
What I did
Senior Product Designer & Design Lead, I closely collaborated with the Product Owner and with the devs team to integrate AI transcription, to design a caption feature, refine speed and usability, and to produce documentation to support adoption and future roadmap expansion.
The Challenge
Social media has evolved: open captions are now the standard for engaging, accessible video content. Grabyo users, however, had to export clips, add captions in external editors such as Adobe Premiere or CapCut, and reimport them for publishing. This created delays, required specialist skills, and disrupted the platform’s fast, near-live workflow.
Opportunity
The opportunity was to embed open captions directly into Grabyo’s Live Clipping tool, streamlining the workflow for short-form content while laying the foundation for more advanced social publishing features.
Approach and research
To inform the design, I combined:
Desktop research on competing tools (CapCut, Adobe Premiere, and other social video editors) to understand workflow patterns, styling options, and usability strengths and weaknesses.
To inform the design, I combined:
Desktop research on competing tools (CapCut, Adobe Premiere, and other social video editors) to understand workflow patterns, styling options, and usability strengths and weaknesses.
The Challenge
Internal workshops. Due to difficulties in accessing the final users, I started to collect internal knowledge, and created a series of exercises with Sales, Support, and Marketing to validate assumptions, map workflows whenever possible, and clarify primary user types: social media managers who prioritise speed and simplicity, and video editors who need flexibility and control. I also crossed referenced with 5 main client requests and feedbacks.
The Challenge
This research highlighted that the main pain points were context-switching, workflow friction, and skill barriers, rather than the technical complexity of captions alone.
The user needed a simple, quick tool with a broadcast-level quality output
Open Captions
I designed a tool to overlay captions directly on clips within Grabyo. Key features include:
AI transcription that generates captions automatically and recognition of the different speakers
Editable captions, styling templates and single caption for fonts, borders, and backgrounds
Resizing captions for vertical formats, the caption automatically adapt to different formats
Translations in different languages
The interface balances speed for social media managers with control for video editors, enabling quick exports or precise adjustments without leaving the platform.
Results
While adoption metrics for the beta version are still being tracked, the feature is designed to:
Eliminate multi-tool workflows, reducing time and friction.
Enable faster, more accessible clip creation across teams.
Support efficient short-form social video publishing.
Serve as a foundation for vertical video and future social-first features.